Whitespace worked closely with the Plogrun team to translate their grassroots environmental mission into a compelling digital experience. We crafted a fully responsive website using modern design principles, ensuring it performed smoothly across all screen sizes. The site was built with scalable, modular CSS using responsive units like rem, vw, and percentages for maximum adaptability. We developed a dynamic event listing layout with thumbnail images, start and end locations, and timeline highlights. Special attention was given to social sharing by integrating Open Graph, Twitter Cards, and platform-specific meta tags, allowing users to easily share events with pre-filled images and content. The messaging and visual identity emphasized the campaign’s core values—fitness, sustainability, and community—with taglines like “One Rider, One Tree.” Our focus on performance, accessibility, and storytelling helped create a platform that not only informs but inspires action.